SWOT

SWOT is a strategic analysis tool that helps a business understand its current position and the factors that may affect its future performance. It examines four areas: strengths and weaknesses, which are internal factors, and opportunities and threats, which are generally external factors. By analysing these four elements, a company can identify what it is doing well, where it needs to improve, where it could grow and what risks it may face. This information can then support better business decisions and strategic planning.